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Download a PDF of the 2012 Media Kit

"I wanted you to know that Ante Up Magazine is the only one our players are picking up. It’s always GONE by the end of the month … All the others I end up throwing out. I think that says a lot, don’t you?"
- Christine Stacy, poker room manager, Presque Isle Casino, Erie, Pa.

Ante Up is dedicated to America’s everyday poker players and their poker rooms.

That’s our mission statement and, unlike other media partners, you’ll never need to ask Ante Up, “What have you done for us?” Whether it’s our magazine, our website, our television productions, our pokercast or any of our products, we’re dedicated to highlighting the achievements of everyday players - the same players who fill America’s poker rooms day in and day out and buy most of the poker products and services sold in America.

• No national poker publication provides more coverage of YOUR poker room.
• No poker website is structured as well to highlight what’s going on in YOUR poker room.
• No poker television show provides more unique flavor of YOUR poker room.
• No pokercast is more dedicated to encouraging players to play in YOUR room.

If you have any questions, or wish to begin a relationship with Ante Up, please don’t hesitate to contact us!

Cliff Demos
clffdemos@gmail.com
(262) 707-1416
Bonnie Demos
bdemos1@gmail.com
(262) 707-3536
Catherine Grote (East)
(908) 268-9787
catherinecardpr@gmail.com
---------------------
Ante Up Publishing LLC
2519 McMullen Booth Road, Suite 510-300
Clearwater, FL 33761[/B]

Download a PDF of the 2012 Media Kit

WHO WE ARE

Ante Up Publishing LLC was founded in June 2008 by Scott Long and Christopher Cosenza, two award-winning journalists with more than 40 years of professional media experience combined. They have merged their love for poker with their media savvy to inform, entertain and inspire poker players around the world through a variety of products.

Scott Long, Publisher
Strategic Partnerships/Business Affairs/Live Events
Phone: (727) 331-4335
Email: scott@anteupmagazine.com
Skype: anteupscott
Biography: From 2000-2008, Scott was an editor at the St. Petersburg Times, Florida’s largest newspaper, with responsibilities that spanned world and national news. He left the newspaper as the business news editor. Previously, he held editing roles at the Pensacola (Fla.) News Journal and the Marietta (Ohio) Times. He has a bachelor’s degree in political journalism from Marietta (Ohio) College.

Christopher Cosenza, Publisher
Editorial/Design/Production
Phone: (727) 742-3428
Email: chris@anteupmagazine.com
Skype: willhopp
Biography: From 1995-2008 Chris Cosenza was an award-winning editor and designer for the St. Petersburg Times' sports department and later with the newspaper's spinoff, the Tampa Bay Times. Before the Times, Chris served as sports editor of the Middletown (Conn.) Press for three years and was a sports reporter with the New Haven Register. He has a bachelor's degree in journalism from Southern Connecticut State University, where he was named journalist of the year as editor in chief of the school's student newspaper in 1993.

Download a PDF of the 2012 Media Kit

DEMOGRAPHICS

Gender
Male: 76.11%
Female: 23.89%

Age
18-24: 6.08%
25-34: 24.67%
35-44: 33.63%
45-54: 20.35%
55-64: 10.73%
65 and older: 4.54%

Household income
Less than $20,000: 6.31%
$20,000-$40,000: 14.16%
$40,001-$60,000: 14.71%
$60,001-$80,000: 13.61%
$80,001-$100,000: 11.73%
$100,000 or more: 19.81%
Declined to answer: 19.69%

How many hours a week do you play poker?
0-5: 16.81%
6-10: 26.66%
11-20: 28.21%
21-40: 20.58%
41 or more: 7.74%

What other forms of gaming do you enjoy?
Lottery: 20.51%
Table games: 19.64%
Sports betting: 12.73%
Slot machines: 12.22%
Parimutuel wagering: 6.98%
Bingo: 4.95%
None of the above: 22.98%
Source: Ante Up Reader Survey

Download a PDF of the 2012 Media Kit

MAGAZINE

OVERVIEW
Ante Up, YOUR Poker Magazine, is dedicated to America’s everyday players and their poker rooms!

Read any other poker publication and you’ll see story after story about big-time pros winning big-time pots. But 95% of poker players aren’t at that level. And likely never will be. So that’s why we call Ante Up “YOUR Poker Magazine.” We highlight the accomplishments of the players who win local or regional tournaments, hit a bad-beat jackpot or qualify for the World Series of Poker through their local poker rooms or leagues. We print most all news, photos and results we receive from poker rooms and leagues for free each month, as well as provide listings of promotions and tournaments in poker rooms for free.

CONTENT
Each month, our readers enjoy:

• State-by-state news, photos and results.
• The most up-to-date listings of upcoming poker room events and promotions of any national poker magazine
• Columns offering insider information from our nationwide team of Ambassadors, our representatives who live, work and play in the regions they cover
• Our popular “Road Trip” feature, which highlights all of the poker rooms in a geographic region
• Insightful cover stories and features on issues that affect the game
• Profiles, Q&As and short takes on regional players and pros alike
• Sharp commentary from a diverse and unique panel of columnists, including strategy (Lee Childs, Jonathan Little and Antonio Pinzari), health (Dr. Frank Toscano), psychology (Joe Navarro and Dr. Stephen Bloomfield), industry (Scott Long, Marc Dunbar and Randall Kasper) and lifestyle (Brent White).

DETAILS

• Frequency: Monthly (12 issues a year)
• Audience: 45,000 (physical press run plus monthly downloads from AnteUpMagazine.Com).
• Distribution: Available for free in nearly 300 poker rooms and poker leagues nationwide, adding more each month. Subscription service available and all issues are archived in a Flash format on AnteUpMagazine.Com.

RATES

• All rates are per issue and gross.
• All rates include a 728x90 banner in rotation on AnteUpMagazine.Com, mention in the next Ante Up E-Newsletter and a permanent link on AnteUpMagazine.Com’s Partners page.
• Full-page ads advertising a tournament series will make the main event of the series eligible for Ante Up Player of the Year points
• All rates are for production-ready materials. We can recommend quality freelance artists for our clients.
• Frequency and prepayment discounts available.

Premium positions

• Back cover: $5,000
• Pages 2/3 doublespread: $5,000
• Full page (opposite Publisher’s column): $2,000
• Full page (opposite Contents page): $2,000
• Inside back cover (doublespread): $3,000
• Inside back cover (single page): $1,500

Standard positions
Appear in front half of the issue

• Doublespread: $3,000
• Full page: $1,500
• Half page: $750

Value positions
Appear in second half of the issue

• Full page: $1,000
• Half page: $500
• Quarter page: $250

CALENDAR
January 2012
Space/materials deadline: Dec. 21, 2011
Publication date: Dec. 31, 2011

February 2012
Space/materials deadline: Jan. 18
Publication date: Jan. 30

March 2012
Space/materials deadline: Feb. 15
Publication date: Feb. 27

April 2012
Space/materials deadline: March 14
Publication date: March 26

May 2012
Space/materials deadline: April 18
Publication date: April 30

June 2012
Space/materials deadline: May 16
Publication date: May 28

July 2012
Space/materials deadline: June 13
Publication date: June 25

August 2012
Space/materials deadline: July 18
Publication date: July 30

September 2012
Space/materials deadline: Aug. 15
Publication date: Aug. 27

October 2012
Space/materials deadline: Sept. 12
Publication date: Sept. 24

November 2012
Space/materials deadline: Oct. 17
Publication date: Oct. 29

December 2012
Space/materials deadline: Nov. 14
Publication date: Nov. 26

January 2013
Space/materials deadline: Dec. 19
Publication date: Dec. 31

SPECIFICATIONS

• Email finished ads to advertising@anteupmagazine.com
• Please submit materials as PDFs (doublespread PDFs must be sent as one page)
• All sizes in inches
• All ads are four color

Doublespread
Live: 15.5 x 9.75
Trim: 16.5 x 10.75
Full bleed: 17 x 11.25

Full page
Live: 7.25 x 9.75
Trim: 8.25 x 10.75
Full bleed: 8.5 x 11.25
Back cover: 8.75 x 11.25

Half page (horizontal)
Live: 7.25 x 4.875
Trim: 8.25 x 5.375
Full bleed: 8.5 x 5.625

Half page (vertical)
Live: 3.625 x 9.75
Trim: 4.125 x 10.75
Full bleed: 4.375 x 11.25

Quarter page
Live: 3.625 x 4.875

Download a PDF of the 2012 Media Kit

INTERNET

OVERVIEW
Powered by our partner PokerNews.Com, AnteUpMagazine.Com is the 24/7 hub of Ante Up’s universe. The interactive website features:

• Breaking news and tournament previews from poker rooms nationwide, and bonus content from PokerNews.Com
• Individual news pages for every state, including Twitter feeds from all poker rooms in that state
• All Ante Up Magazine content, in full-issue form (PDF and Flash) and individual links to featured content
• Links to all poker rooms nationwide and state-by-state maps of locations
• Forum where fans can discuss poker rooms and all things poker
• Links to Ante Up PokerCast shows
• 728x90 banners in rotation on every page for free for all advertisers
• Partners webpage, featuring links and information on all advertisers, and additional link and information on current advertisers

MONTHLY STATISTICS

• 8,974 visits
• 28,812 page views
• 3.21 pages per visit
• 3:01 average time on site

Source: Google Analytics

SOCIAL MEDIA
Ante Up is active in engaging its fans through popular social media platforms:

• Facebook: Frequent updates to nearly 1,500 fans
• Twitter: Frequent updates to nearly 1,000 fans, and content from all poker rooms with Twitter feeds is displayed on AnteUpMagazine.Com
• YouTube: Features full episodes of all Ante Up television programming

E-BLASTS
Ante Up blasts its database of nearly 3,000 fans each month with a newsletter full of news and information from all of Ante Up’s products. All print advertisers receive a mention in each newsletter, linked to our Partners webpage with details on their ad that month and link to their website. We also send a monthly e-newsletter to poker room managers and other key executives.

SPECIFICATIONS

• Banners are 728x90 pixels; actual file size not important
  JPG, GIF, PNG or SWF formats accepted. Click tags must be properly formatted in SWF files using this coding:
  on (release) {
  getURL(clickTAG, "_blank");
  }
• Banners are posted upon receipt and run for length of contract
• Banners can be swapped out as often as client wishes

Download a PDF of the 2012 Media Kit

AUDIO

ANTE UP POKERCAST

Our award-winning weekly Internet audio show has successfully mixed humor, commentary and strategy every week since June 15, 2005. It’s the longest continually running poker podcast on the planet and has spawned a devoted, weekly worldwide audience of approximately 8,500 listeners that calls itself “The Ante Up Nation.” Hosted by Ante Up publishers Scott Long and Chris Cosenza, the show features Hotline, Mailbag, Call The Floor, O’Mally’s Move, News Desk and Hand of the Week segments, as well as a timely Main Topic. Each segment can be sponsored with voice cues from our hosts, and traditional commercials and whole-show sponsorships are available. Unlike a radio show, the show is automatically downloaded to thousands of subscribers’ iPods and computers and archived on AnteUpMagazine.Com.

Listen to episodes at anteupmagazine.com/pokercast

SPECIAL POKERCASTS
Want an entire show dedicated to your poker room? Our hosts will produce a special advertorial episode featuring an interview with a poker room manager or other guest that can be used to promote an upcoming tournament or series, a new promotion, or just the poker room in general. The show will share the same feed as our normal Ante Up PokerCast, meaning it will be automatically downloaded to all of our subscribers’ iPods or computers.

RATES
All rates are per episode. MP3 files preferred, but most major audio formats accepted. Files/scripts must be received one week prior to airdate

• Title sponsor: $250 (two 30-second commercials - one before show and one before Main Topic)
• Segment sponsor: $100 (15-second commercial leading into segment or script read by hosts)
• Prize sponsor: Donation of prize (prize announced at end of segment)
• Special PokerCast: $1,000 (30-minute pokercast featuring hosts talking exclusively about client)

Download a PDF of the 2012 Media Kit

TELEVISION

PRODUCTION
Ante Up works in partnership with Fallah Productions Inc., the producer of the successful Windy City Poker Championship television show, to provide affordable, high-quality television coverage of tournaments and cash games in your poker room. What makes Ante Up/Fallah Productions different? It's YOUR event. And YOUR poker room is the star.

• It's YOUR tournament. You design the structure and the buy-in. You name the tournament or cash game. We never take any portion of the entry fees.
• It's YOUR set: Our team will work to design a set reflective of your poker room's unique attributes, rather than a prefabricated set that is shared from production to production.
• They're YOUR viewers. We air your production only where you tell us you want it to air. That helps keep your costs low while maximizing the return on your investment.

All of our television productions feature crossover promotion throughout Ante Up’s products.

More detailed information on Ante Up's television product can be found on our Television webpage.

COMMERCIALS/SPONSORSHIP
Ante Up provides affordable sponsorship opportunities for all of its broadcasts, including traditional commercials but also in-show logo placement, such as on chip leaderboards, pocket cameras, flop cameras, segment introductions, player introductions and product placement.

RATES/AUDIENCE
Our television products are custom-designed, so rates and audience vary from production to production. Call for a quote.

Download a PDF of the 2012 Media Kit

LIVE EVENTS

ANTE UP POKER CRUISES
Each year, Ante Up presents three poker cruises, transforming the conference centers aboard Royal Caribbean cruise ships into a floating, 10-table professionally staffed and equipped poker room.

• Offer cruise giveaways to your players: Poker rooms can drive traffic into their rooms by holding satellite events or buying cruise packages to give to their players through promotions. Participating rooms’ events are promoted throughout the Ante Up universe, including in the magazine, website and social networking platforms.
• Sponsor cruises or on-board segments: Promotional opportunities exist on-board each cruise, including signage and sales space in the poker room, or giveaways to guests. All sponsors receive promotional consideration in the magazine, website and cruise brochure.

Visit our Cruise Webpage for our 2012 schedule and more information

RATES
All rates are per cruise

• Presenting sponsor: $1,000 (logo on magazine advertising, webpage, cruise brochure and sales space on board)
• Event sponsor: $250 (link on cruise webpage, logo on cruise brochure and sales space on board
• Satellite sponsor: Free (all poker rooms who run a satellite or buy a cruise package for a giveaway receive promotion in the magazine, webpage, social networks and cruise brochure and have sales space on board)

LIVE TRAINING/EVENTS
Ante Up provides quality poker instruction to poker room guests in a fun, informational style.

Our training courses are customizable to your needs, ranging from Poker 101 courses to encourage new guests to visit your poker room and learn a new game, to advanced courses taught by our strategy columnists that help improve your players’ skills, and can feature training labs and breakdown of televised hands.

We can also pair our training classes with special tournaments or on-site recording of special pokercasts to create an overall event for a day or a weekend.

All of our Live Event packages are custom-designed. Call for a quote.

Download a PDF of the 2012 Media Kit

POLICIES

• Payment: Payment for new clients is due before first insertion. Returning clients are billed on a Net 30 basis. Ante Up reserves the right to impose a late-payment finance charge on all past due accounts.
• Material acceptance: All advertising is subject to approval of the publisher, who reserves the right to refuse any advertising. The publisher will label as “advertising” any advertisement that resembles editorial. Any reference to Ante Up in advertising, promotional material or merchandising is subject to the approval of the publisher.
• Material responsibility: Advertisers or representative agencies are responsible for submitting print-ready copy. An additional fee will be charged for advertising creation. Advertiser/agency is liable for space if no copy is furnished by the published art deadline. Publishers reserves the right to alter advertising material that is at variance with Ante Up mechanical specifications, with the advertisers liable for the costs of those alterations.
• Material authorization: All advertisements are accepted and published by the publisher on the representation of the agency and advertiser that both are authorized to publish the entire contents and subject matter of the advertisement. In consideration of an advertisement, the advertiser and agency, joint and severally, will indemnify and hold harmless the publisher, its officers agents and employees, against expenses (including legal fees) and losses resulting from the publication of contents of the advertising, including, without limitation, claims or suits for libel, defamation, violation of right of privacy, copyright infringement or plagiarism.

Download a PDF of the 2012 Media Kit

CONTACT

ANTE UP PUBLISHING LLC
2519 McMullen Booth Road, Suite 510-300
Clearwater, FL 33761
Phone: (727) 331-4335
Fax: (888) 303-5862
Facebook: facebook.com/anteupmagazine
Twitter: @anteupmagazine

ADVERTISING
Cliff Demos
clffdemos@gmail.com
(262) 707-1416
Bonnie Demos
bdemos1@gmail.com
(262) 707-3536
Catherine Grote (East)
(908) 268-9787
catherinecardpr@gmail.com

BUSINESS/SPECIAL EVENTS
Scott Long
(727) 331-4335
scott@anteupmagazine.com

NEWS/DESIGN
Christopher Cosenza
(727) 742-3428
chris@anteupmagazine.com

TELEVISION
Kirk Fallah
(708) 935-2861
kirk@focalpointfilms.com