Advertising

"I wanted you to know that Ante Up Magazine is the only one our players are picking up. It’s always GONE by the end of the month … All the others I end up throwing out. I think that says a lot, don’t you?"
- Christine Stacy, poker room manager, Mountaineer Casino

"Our membership nearly doubled in 2013, thanks in a large part to Ante Up."
- Steve Blay, Vice President of Operations, Advanced Poker Training

Ante Up is dedicated to everyday poker players and their poker rooms.

That’s our mission statement and, unlike other media partners, you’ll never need to ask Ante Up, “What have you done for us?” Whether it’s our magazine, our website, our television productions, our pokercast, our tour or any of our products, we’re dedicated to highlighting the achievements of everyday players - the same players who fill poker rooms day in and day out and buy most of the poker products and services.

  • No national poker publication provides more coverage of YOUR poker room.
  • No poker website is structured as well to highlight what’s going on in YOUR poker room.
  • No poker tour does more to make YOUR poker room the star.
  • No poker television show provides more unique flavor of YOUR poker room.
  • No pokercast is more dedicated to encouraging players to play in YOUR room.

If you have any questions, or wish to begin a relationship with Ante Up, please don’t hesitate to contact us!

Chris Cronin, Director of Sales
Western Casinos
cronin@anteupmagazine.com
(480) 217-2589

Debbie Burkhead, Advertising Representative
Eastern Casinos
debbie@anteupmagazine.com
(702) 400-2311

David Lukow, Advertising Representative
Canadian Casinos
david@anteupmagazine.com
(716) 587-2878

Scott Long, Publisher
Strategic Partnerships/non-casino advertisers
scott@anteupmagazine.com
(727) 331-4335
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Ante Up Poker Media LLC
2519 McMullen Booth Road, Suite 510-300
Clearwater, FL 33761

WHO WE ARE

Ante Up Poker Media LLC was founded in June 2008 by Scott Long and Christopher Cosenza, two award-winning journalists with more than 40 years of professional media experience combined. They have merged their love for poker with their media savvy to inform, entertain and inspire poker players around the world through a variety of products.

Scott Long, Publisher
Strategic Partnerships/Business Affairs/Live Events
Phone: (727) 331-4335
Email: scott@anteupmagazine.com
Skype: anteupscott
Biography: From 2000-2008, Scott was an editor at the St. Petersburg Times, Florida’s largest newspaper, with responsibilities that spanned world and national news. He left the newspaper as the business news editor. Previously, he held editing roles at the Pensacola (Fla.) News Journal and the Marietta (Ohio) Times. He has a bachelor’s degree in political journalism from Marietta (Ohio) College.

Christopher Cosenza, Publisher
Editorial/Design/Production
Phone: (727) 742-3428
Email: chris@anteupmagazine.com
Skype: willhopp
Biography: From 1995-2008 Chris Cosenza was an award-winning editor and designer for the St. Petersburg Times' sports department and later with the newspaper's spinoff, the Tampa Bay Times. Before the Times, Chris served as sports editor of the Middletown (Conn.) Press for three years and was a sports reporter with the New Haven Register. He has a bachelor's degree in journalism from Southern Connecticut State University, where he was named journalist of the year as editor in chief of the school's student newspaper in 1993.

DEMOGRAPHICS

Gender
Male: 76%
Female: 24%

Age
18-24: 3%
25-34: 16%
35-44: 34%
45-54: 28%
55-64: 16%
65 and older: 4%

Household income
Less than $20,000: 4%
$20,000-$40,000: 8%
$40,001-$60,000: 15%
$60,001-$80,000: 13%
$80,001-$100,000: 15%
$100,000 or more: 19%
Declined to answer: 15%

How many hours a week do you play poker?
0-5: 25%
6-10: 27%
11-20: 22%
21-40: 18%
41 or more: 8%

What other forms of gaming do you enjoy?
Table games: 25%
Lottery: 17%
Slot machines: 15%
Sports betting: 12%
Parimutuel wagering: 7%
Bingo: 5%
None of the above: 18%
Source: Ante Up Reader Survey

MAGAZINE

OVERVIEW
Ante Up, YOUR Poker Magazine, is dedicated to everyday players and their poker rooms!

Read any other poker publication and you’ll see story after story about big-time pros winning big-time pots. But 95% of poker players aren’t at that level. And likely never will be. So that’s why we call Ante Up “YOUR Poker Magazine.” We highlight the accomplishments of the players who win local or regional tournaments, hit a bad-beat jackpot or qualify for the World Series of Poker through their local poker rooms or leagues. We print most all news, photos and results we receive from poker rooms for free each month, as well as provide listings of promotions and tournaments in poker rooms for free.

CONTENT
Each month, our readers enjoy:

  • State-by-state news, photos and results.
  • The most up-to-date listings of upcoming poker room events and promotions of any national poker magazine
  • Columns offering insider information from our nationwide team of Ambassadors, who are our representatives who live, work and play in the regions they cover
  • Insightful cover stories and features on issues that affect the game
  • Profiles, Q&As and short takes on regional players and pros alike
  • Sharp commentary from a diverse and unique panel of columnists, including strategy (Lee Childs, David Apostolico and Jay Houston), psychology (Joe Navarro and Dr. Stephen Bloomfield), industry (Marc Dunbar and Sam Minutello) and online (Joel Gatlin).

DETAILS

  • Frequency: Monthly (12 issues a year)
  • Audience: 40,000 physical press run, plus more than 10,000 monthly downloads from AnteUpMagazine.Com.
  • Distribution: Available for free in more than 280 poker rooms and casinos nationwide, adding more each month. Subscription service available and all issues are archived in a Flash format on AnteUpMagazine.Com.

RATES

  • All rates are per issue and net.
  • All rates include a 728x90 banner in rotation on AnteUpMagazine.Com and a permanent link on AnteUpMagazine.Com’s Partners page.
  • All rates are for production-ready materials. We can recommend quality freelance artists for our clients.
  • Frequency discounts available.

Premium positions

  • Back cover: $8,000
  • Pages 2/3 doublespread: $8,000
  • Doublespread before editorial: $6,000
  • Full page (opposite Publisher’s Column, Masthead or Contents pages): $3,000
  • Inside back cover (doublespread): $4,000
  • Inside back cover (single page): $2,000
  • Half page (left-hand vertical read on Publisher's Column, Masthead or Contents pages): $2,000

News section
Appear in front of the issue

  • Doublespread: $4,000
  • Full page: $2,000
  • Half page: $1,000

Strategy section/Where To Play listings
Appear in back of the issue

  • Full page: $1,500
  • Half page: $750
  • Quarter page: $500

CALENDAR
October 2014
Space/materials deadline: Sept. 24
Publication date: Oct. 8

November 2014
Space/materials deadline: Oct. 22
Publication date: Nov. 5

December 2014
Space/materials deadline: Nov. 19
Publication date: Dec. 3

January 2015
Space/materials deadline: Dec. 17
Publication date: Dec. 31

February 2015
Space/materials deadline: Jan. 14
Publication date: Jan. 29

March 2015
Space/materials deadline: Feb. 11
Publication date: Feb. 25

April 2015
Space/materials deadline: March 11
Publication date: March 25

May 2015
Space/materials deadline: April 8
Publication date: April 22

June 2015
Space/materials deadline: May 6
Publication date: May 20

July 2015
Space/materials deadline: June 3
Publication date: June 17

August 2015
Space/materials deadline: July 29
Publication date: Aug. 12

September 2015
Space/materials deadline: Aug. 26
Publication date: Sept. 9

October 2015
Space/materials deadline: Sept. 23
Publication date: Oct. 7

November 2015
Space/materials deadline: Oct. 21
Publication date: Nov. 4

December 2015
Space/materials deadline: Nov. 18
Publication date: Dec. 2

January 2016
Space/materials deadline: Dec. 16
Publication date: Dec. 30

SPECIFICATIONS

  • Email finished ads to advertising@anteupmagazine.com
  • Please submit materials as PDFs (doublespread PDFs must be sent as one page)
  • All sizes in inches
  • All ads are four color

Doublespread
Live: 15.5 x 9.75
Trim: 16.5 x 10.75
Full bleed: 17 x 11.25

Full page
Live: 7.25 x 9.75
Trim: 8.25 x 10.75
Full bleed: 8.5 x 11.25
Back cover: 8.75 x 11.25

Half page (horizontal)
Live: 7.25 x 4.875
Trim: 8.25 x 5.375
Full bleed: 8.5 x 5.625

Half page (vertical)
Live: 3.625 x 9.75
Trim: 4.125 x 10.75
Full bleed: 4.375 x 11.25

Quarter page
Live: 3.625 x 4.875

INTERNET

OVERVIEW
AnteUpMagazine.Com is the 24/7 hub of Ante Up’s universe. The interactive website features:

  • Breaking news and tournament previews from poker rooms nationwide, and bonus content from PokerNews.Com
  • Individual news pages for every state, including Twitter feeds from all poker rooms in that state
  • All Ante Up Magazine content, in full-issue form (PDF and Flash) and individual links to featured content
  • Links to all poker rooms nationwide and state-by-state maps of locations
  • Forum where fans can discuss poker rooms and all things poker
  • Links to Ante Up PokerCast shows
  • 728x90 banners in rotation on every page for free for all advertisers
  • Partners webpage, featuring links and information on all advertisers, and additional link and information on current advertisers

MONTHLY STATISTICS

  • 10,860 visits
  • 29,408 page views
  • 2.71 pages per visit
  • 2:24 average time on site

Source: Google Analytics

SOCIAL MEDIA

Ante Up is active in engaging its fans through popular social media platforms:

  • Facebook: Frequent updates to more than 2,000 fans
  • Twitter: Frequent updates to more than 2,000 followers, and content from all poker rooms with Twitter feeds is displayed on AnteUpMagazine.Com
  • YouTube: Features full episodes of all Ante Up television programming

E-BLASTS
Ante Up blasts its database of more than 3,300 fans each month with a newsletter full of news and information from all of Ante Up’s products. We also send a monthly e-newsletter to poker room managers and other key executives. Special dedicated e-blasts are available.

SPECIFICATIONS

  • Banners are 728x90 pixels; actual file size not important
    JPG, GIF, PNG or SWF formats accepted. Click tags must be properly formatted in SWF files using this coding:
    on (release) {
    getURL(clickTAG, "_blank");
    }
  • Banners are posted upon receipt and run for length of contract
  • Banners can be swapped out as often as client wishes

AUDIO

ANTE UP POKERCAST

Our award-winning weekly Internet audio show has successfully mixed humor, commentary and strategy every week since June 15, 2005. It’s the longest continually running poker podcast on the planet and has spawned a devoted, weekly worldwide audience of approximately 8,500 listeners that calls itself “The Ante Up Nation.” Hosted by Ante Up publishers Scott Long and Chris Cosenza, the show features humor, news, interviews, strategy and more, including several listener-submitted segments. Each segment can be sponsored with voice cues from our hosts, and traditional commercials and whole-show sponsorships are available. Unlike a radio show, the show is automatically downloaded to thousands of subscribers’ iPods and computers and archived on AnteUpMagazine.Com, so listeners listen when and where it is most convenient for them.


Listen to episodes at anteupmagazine.com/pokercast

SPECIAL POKERCAST SEGMENT
Want a segment on the pokercast dedicated to your poker room? Our hosts will produce a segment featuring an interview with a poker room manager or other guest that can be used to promote an upcoming tournament or series, a new promotion or just the poker room in general.

RATES
All rates are per episode. MP3 files preferred, but most major audio formats accepted. Files/scripts must be received one week prior to airdate

  • Special PokerCast segment: $500 (Pokercast segment featuring hosts talking exclusively about client)
  • Title sponsor: $250 (two 30-second commercials - one before show and one before Main Topic)
  • Segment sponsor: $100 (15-second commercial leading into segment or script read by hosts)
  • Prize sponsor: Donation of prize (prize announced at end of segment)

ANTE UP POKER TOUR

OVERVIEW
The Ante Up Poker Tour allows casinos and poker rooms of all sizes to host a media-branded poker tournament and enjoy year-round marketing support that can be used to promote other tournament series and promotions. What other Tour offers that? All of our events include 12 magazine ads, generous pre- and post-event editorial, web banners, press releases, e-blasts, social networking, PokerCast exposure and a personalized champion’s jacket, while our Championship events - limited to just 12 a year - include much more, including the cover of the magazine for the Main Event winner and Ante Up media staffing. And unlike other branded tours, the Ante Up Poker Tour lets host properties design and run their event as they like.

CHAMPIONSHIP EVENTS
Package includes:
Ante Up Magazine

  • Three doublespread ads and nine full-page ads
  • Half-page announcement article, full-page preview article, two-page recap article with Main Event winner on the cover of the magazine

AnteUpMagazine.Com

  • All print coverage posted online, plus daily updates from the event
  • Three 728x90 banners in rotation for 12 months
  • Dedicated website for event
  • All event details on AnteUpPokerTour.Com

Ante Up Social Networking

  • Event page on Ante Up’s Facebook feed
  • Three pre-event posts on Ante Up’s Facebook/Twitter feeds, plus daily updates during event
  • Dedicated e-blast to Ante Up database

Additional Ante Up benefits

  • Pre- and post-event press releases
  • Personalized champion’s jacket
  • Four weeks of commercials on Ante Up PokerCast
  • Ante Up media staffing

RATE
$36,000 - Limited to 12 properties per year

Ante Up never takes any portion of entry fees for Ante Up Poker Tour events, but all championship events must withhold $1,650 from the prize pool(s) for one Ante Up World Championship seat

ADD-ONS
You can customize your Ante Up Poker Tour event with any of these optional add-ons:

  • Live web broadcast: Fallah Productions, the producer of the popular Windy City Poker Championship, will produce an 8-hour live web broadcast of the final table of your main event, including analysis from Ante Up's publishers and on-air interviews with poker room and casino executives. The broadcast will be posted to AnteUpMagazine.Com, your website and several other websites.
  • Television production: Fallah Productions will produce two, one-hour high-definition television episodes from your event, will negotiate on your behalf for airtime on a local network of your choice and air it additionally at networks elsewhere in the country.
  • Professional poker player training: Lee Childs, Ante Up’s senior strategy columnist, is quickly becoming one of the most-respected teachers of poker in the country. Through his Inside the Minds training program, dozens of players have gone on to immediate success. Lee will custom design a training program for as few or as many players as you’d like.
  • Tournament director/dealer staffing/turnkey event management: Sam Minutello, a former World Series of Poker tournament director and veteran director of several other tournaments, is available for anything from simple advice on running your event all the way to a complete, turnkey tournament management package that lets you focus on running your room while Ante Up runs your successful tournament series.

SPONSORS
Custom sponsorship packages can be designed. For sponsorship information, contact Scott Long at (727) 331-4335.

ANTE UP POKER CRUISES

Several times a year, Ante Up transforms the conference centers aboard Royal Caribbean cruise ships into a professionally staffed and equipped poker room with cash games, tournaments and poker classes.

  • Offer cruise giveaways to your players: Poker rooms can drive traffic into their rooms by holding satellite events or buying cruise packages to give to their players through promotions. Participating rooms’ events are promoted throughout the Ante Up universe, including in the magazine, website and social networking platforms.
  • Sponsor cruises or on-board segments: Promotional opportunities exist on-board each cruise, including signage and sales space in the poker room, or giveaways to guests. All sponsors receive promotional consideration in the magazine, website and cruise brochure.

Visit our Cruise Webpage for our schedule and more information

RATES

All rates are per cruise

  • Presenting sponsor: $1,000 (logo on magazine advertising, webpage, cruise brochure and sales space on board)
  • Event sponsor: $250 (link on cruise webpage, logo on cruise brochure and sales space on board
  • Satellite sponsor: Free (all poker rooms who run a satellite or buy a cruise package for a giveaway receive promotion in the magazine, webpage, social networks and cruise brochure and have sales space on board)

TELEVISION/LIVE WEB BROADCASTS

OVERVIEW
Ante Up works in partnership with Fallah Productions Inc., the producer of the successful Windy City Poker Championship television show, to provide affordable, high-quality live web broadcasts and/or television coverage of tournaments and cash games in your poker room. What makes Ante Up/Fallah Productions different? It's YOUR event. And YOUR poker room is the star.

LIVE WEB BROADCASTS
Ante Up and Fallah Productions will produce a live web broadcast of your event(s), that will air on AnteUpMagazine.Com, Ante Up's Facebook page, PokerNews.Com, your casino's webpage and/or Facebook page, UStream.Com and various other websites. Key executives from the casino are invited to be guests during the broadcast to promote all of the property's features. Call Scott Long at (727) 331-4335 for a quote.

TELEVISION
Ante Up and Fallah Productions will produce one or more television episodes from your event or cash game and will negotiate on your behalf for airtime on the networks of your choice, so you're only paying for the airtime that you want. Call Scott Long at (727) 331-4335 for a quote.

All of our television productions feature crossover promotion throughout Ante Up’s products.

More detailed information on Ante Up's television product can be found on our Television webpage.

COMMERCIALS/SPONSORSHIP
Ante Up provides affordable sponsorship opportunities for all of its broadcasts, including traditional commercials but also in-show logo placement, such as on chip leaderboards, pocket cameras, flop cameras, segment introductions, player introductions and product placement.

RATES/AUDIENCE
Our television products are custom-designed, so rates and audience vary from production to production. Call Scott Long at (727) 331-4335 for a quote.

LEAGUES

The Ante Up Poker League is a simple product for poker rooms to use to spur traffic on slow nights or to reward loyal patrons.

There is no cost for poker rooms to establish an Ante Up Poker League. All that is required is a commitment to award an Ante Up Cruise package or Ante Up Poker Tour World Championship package to the winner. Ante Up will give the champion a personalized League Champion jacket and run their photo in Ante Up Magazine, and promote the league through all of Ante Up's products, including the Ante Up Poker League webpage.

To set up a league, or to sponsor one, contact Scott Long at (727) 331-4335.

INTERNATIONAL

While Ante Up Magazine is only distributed in the United States, Ante Up's reach spans the globe with our award-winning pokercast, website and e-blast.

Additionally, Ante Up can create custom live events around the world for interested sponsors. Among the possibilities are special Ante Up Cruises from international destinations or live tournament series in exotic locations.

For more information, contact Scott Long at (727) 331-4335 or scott@anteupmagazine.com.

POLICIES

  • Payment: Payment for new clients is due before first insertion. Returning clients are billed on a Net 30 basis. Ante Up reserves the right to impose a late-payment finance charge on all past due accounts.
  • Material acceptance: All advertising is subject to approval of the publisher, who reserves the right to refuse any advertising. The publisher will label as “advertising” any advertisement that resembles editorial. Any reference to Ante Up in advertising, promotional material or merchandising is subject to the approval of the publisher.
  • Material responsibility: Advertisers or representative agencies are responsible for submitting print-ready copy. An additional fee will be charged for advertising creation. Advertiser/agency is liable for space if no copy is furnished by the published art deadline. Publishers reserves the right to alter advertising material that is at variance with Ante Up mechanical specifications, with the advertisers liable for the costs of those alterations.
  • Material authorization: All advertisements are accepted and published by the publisher on the representation of the agency and advertiser that both are authorized to publish the entire contents and subject matter of the advertisement. In consideration of an advertisement, the advertiser and agency, joint and severally, will indemnify and hold harmless the publisher, its officers, agents and employees, against expenses (including legal fees) and losses resulting from the publication of contents of the advertising, including, without limitation, claims or suits for libel, defamation, violation of right of privacy, copyright infringement or plagiarism.

CONTACT

ANTE UP POKER MEDIA LLC
2519 McMullen Booth Road, Suite 510-300
Clearwater, FL 33761
Phone: (727) 331-4335
Fax: (206) 338-6344
Facebook: facebook.com/anteupmagazine
Twitter: @anteupmagazine

ADVERTISING
Chris Cronin, Director of Sales
Western Casinos
cronin@anteupmagazine.com
(480) 217-2589

Debbie Burkhead, Advertising Representative
Eastern Casinos
debbie@anteupmagazine.com
(702) 400-2311

David Lukow, Advertising Representative
Canadian Casinos
david@anteupmagazine.com
(716) 587-2878

Scott Long, Publisher
Strategic Partnerships/non-casino advertisers
scott@anteupmagazine.com
(727) 331-4335

BUSINESS AFFAIRS/SPECIAL EVENTS
Scott Long, Publisher
(727) 331-4335
scott@anteupmagazine.com

NEWS/DESIGN
Christopher Cosenza, Publisher
(727) 742-3428
chris@anteupmagazine.com